7
Sep/11

I Will Be Speaking On the New TLDs In Stamford, CT, Tuesday September 13


My partner Yuval Marcus and I will be participating in a panel on domain names and online trademark enforcement at a presentation from Westchester-Fairfield chapter of ACCA, in Stamford, CT, Tuesday September 13:

THE LATEST LEGAL STRATEGIES FOR
o PROTECTING and PROMOTING YOUR TRADEMARKS ONLINE,
o ONLINE ENFORCEMENT
o SOCIAL MEDIA, KEY WORD ADVERTISING and
o THE NEW “.brand” DOMAIN NAME TLDs

Moderator: Colm Dobbyn, MasterCard Worldwide

1. Domain Name Enforcement – Sean Merrill, General Electric
2. Trademark Infringement Online – Jennifer Millones, Diageo
3. Online Counterfeiting and Trademark Infringement in Social Media– Laura Protzmann, The Dannon Company
4. Update on Keyword Advertising – Yuval Marcus, Leason Ellis
5. The NewDomain Name gTLDS – Marty Schwimmer, Leason Ellis & Gretchen Olive, CSC
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8:30 AM Registration. CLE 9AM-12
3 Prof. Practice Transitional-Non-Transitional NY CLE
At: Kelley Drye’s Conference Space, 400 Atlantic St., Stamford
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An online presence is essential for a brand owner today, regardless of whether it conducts e-commerce. Brand owners are confronted with online challenges daily, and attempting to stop them often feels like playing Whac-A-Mole®, where successful enforcement action is often followed by multiple new infringements.

A panel of experienced in-house and law firm trademark counsel will share their insights and best practices on how to create and implement an online enforcement strategy that is cost effective and produces results. In addition, the program will include a discussion of the implications of the January 2012 application for new gTLD domain names, expected to feature, for example, ‘dot brands,’ and ‘dot keywords.’
In this program you will learn:

• How to optimize your anti-infringement strategy and taking down infringing products from e-commerce sites such as eBay and Alibaba;
• Strategies for pursuing the new TLDs;
• What to do when a competitor purchases your company’s trademarks as keywords for internet advertising campaigns;
• Tips and techniques on how to effectively manage your company’s domain name portfolio; and
• Brand protection techniques for social media.

Cost: $50 for Members & their in-house/sponsor colleagues if paid by 9/7/11; $70 thereafter Paralegals: Subtract $10 for foregoing. Non-Members: Add $20 to member rates


 Directions to be emailed to attendees.


 WESFACCA is an accredited NY CLE Provider. Information on financial assistance available on request. Refunds with 48 notice of cancellation.


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To RESERVE FOR SEPTEMBER 13 IP SEMINAR at Kelley Drye, Stamford
– Fax to 203 329 0825 or email to [email protected]

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