Apple Fails To Show Likelihood of Confusion re Amazon's Use of AppStore

ND Cal District Judge denies Apple’s motion for preliminary injunction regarding Amazon’s use of APP STORE FOR ANDROID.  The Court denied to hold whether APP STORE is a generic term, but rather held that Apple failed to show a likelihood of confusion (noting that Apple failed to show that APP STORE was a strong mark).  In the discussion of the dilution count, the Judge indicated that APP STORE is more ‘descriptive’ than ‘distinctive.’

Decision Apple v Amazon Prelim AppStore