The reporting on Disney’s application for SEAL TEAM 6 is omitting an interesting fact. The Navy owns registration 3285473 for SEAL, registered in 2007. The specimen is reproduced above. It is a collective mark indicating membership in a “organization of applicant that develops and executes military missions involving special operations strategy, doctrine, and tactics.” Collective marks are used by members of an organization that sets and enforces criteria for membership. AAA and AFSCME are examples of other collective marks.