Geo Targeting is the method of determining the location of a website visitor and delivering different content to that visitor based on that location. Today I saw an ad the headline of which was “Housewife From [location of my ISP] Loses 47 Pounds Drinking Acai Berry Juice!” and the copy of which referred to ‘Jane Doe From [my location] . . ‘ If Jane Doe doesn’t live in my town, then that is a literally false statement. 43(a)? Is it material? I don’t know, but why do they rig the ad this way?