15
Oct/09

Question For Discussion: The Ralph Lauren DMCA As Object Lesson


Ralph Lauren ran a photo of a model that seems obviously re-touched (the photo, not the model). A website ran the photo in order to ridicule it. Ralph Lauren sent a DMCA letter to the site and another which reported on the photo. The website re-printed the photo and the DMCA letter. Sites like mine re-printed the photo and reported on the controversy. Ralph Lauren released a statement that the image was ‘mistakenly released’ and was ‘inconsistent with our creative standards and brand values.’ Then it was reported that the model was fired for being too fat.
Discuss.

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