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Jun/08

Great Moments In Honesty?


It’s good preparation for witnesses to advise them not to tell jokes and never, never use irony. Out of context, irony reads badly. The same goes for sleaking to the press. Take this quote in the IHT article “Dress for Less and Less” which discusses how price pressure has force items such as JOE BOXER briefs, LaCOSTE shirts, LEVIS jeans to fall in price since 1998 (while luxury items such as DVF dresses, and LV and DIOR bagshave risen):

We as a business cannot afford to have a customer take a second look and ask, ‘Do I need this?’ ” said Bud Konheim, the chief executive of Nicole Miller. “That is the kiss of death. We’re finished, because nobody really needs anything we make as a total industry.”

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