Arizona Keyword and Metatag Case
Prof Goldman: "Keyword Metatags and Keyword-Triggered Ads Don't Create Initial Interest Confusion - Designer Skin v. S&L Vitamins":
An Arizona district court has ruled that the surreptitious use of trademarks doesn't create a likelihood of initial interest confusion, granting summary judgment on the trademark claims to the defendant.This case is another enforcement action brought by a manufacturer trying to keep its goods from leaking out of its restricted channel and being sold on the Internet.