6
Jun/08

Arizona Keyword and Metatag Case


Prof Goldman: “Keyword Metatags and Keyword-Triggered Ads Don’t Create Initial Interest Confusion – Designer Skin v. S&L Vitamins“:

An Arizona district court has ruled that the surreptitious use of trademarks doesn’t create a likelihood of initial interest confusion, granting summary judgment on the trademark claims to the defendant.
This case is another enforcement action brought by a manufacturer trying to keep its goods from leaking out of its restricted channel and being sold on the Internet.

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