22
Apr/08

"The Importance of a Good Name"


simulscribe-phonetag.png
TechCrunch: “The Importance of a Good Name: Ditching Simluscribe For PhoneTag“:

The name SimulScribe totally sucks for our business. People have a real challenge remembering the name and they cannot spell it, which is a real problem considering that new customers need to type in our web address to sign up. When your company offers a consumer product that relies on viral marketing, a difficult name is a really bad thing. In fact, I’m constantly amazed at how well we have been able to do with such a shitty name.

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