6
Mar/08

AIRBORNE Descends


airborne.jpg
Airborne Herbal Supplement has annual sales of $300 mil., is apparently not a miracle cold-buster but is “an overpriced, run-of-the-mill vitamin pill that’s been cleverly, but deceptively, marketed,” according to lead plaintiff in a suit that has resulted in a settlement under which Airborne will pay a $23.3 mil. settlement, including refunds to purchasers of the product. Via AdAge.

Comments are closed.