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Allegation form the complaint:
Defendant sare engaged in an Internet marketing business of a dubious nature. In order to lure people to the Web sites of defendants and other entities, defendants blast untold numbers of unsolicited SPAM e-mails to people's e-mail accounts. These e-mail messages are sent in a way to make them falsely appear to come directly from Bed Bath& Beyond, and make illegal use of the BBB Marks.
Bed Bath & Beyond v. Jumpstart Technologies, Harding Innovations and Greg Tseng, 2:08-cv-00357-JLL-CCC (D NJ Jan 18 2008).