Seventh Circuit: Use of “Fresh-Top Canister” on canister of ZIG-ZAG tobacco not even close to confusing or dilutive of TOP brand tobacco. The fact that the word TOP appears on tobacco packaging all the time was relevant to the dilution analysis.
Top Tobacco and Republic Tobacco v. North Atlantic Operating Company and National Tobacco Company, 07-1244 (7 Circuit December 4, 2007) (Easterbrook, J.). visa AltLaw.
The guy on the Zig-Zag label is apparently a Zouave Soldier.