12
Sep/07

The East Is Red, for Pepsi


pepsi red.jpg
WSJ: Pepsi Steps Into Coke Realm: Red, China
“In most countries, the major rival colas are delineated by color: Coca-Cola Co.’s can is red, while that of PepsiCo Inc. is blue. But in China, Pepsi has departed from tradition and launched a red can as part of a new marketing campaign.”

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