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MediaPost Publications: IAB Tackles Lead-Generation Best Practices:
"Amid continued controversy surrounding the business of lead generation, the Interactive Advertising Bureau stepped in Wednesday with a list of best practices to help standardize the transfer and receipt of data between advertisers and lead-generation service providers.
. . . .Still, marketers are questioning the legitimacy of many of the leads being generated--particularly those attained through incentives like marked-down iPods. In addition, the Federal Trade Commission has expressed its concern over potential privacy violations and false advertising claims."
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