17
Aug/07

American Airlines Sues Google Over Keywords


Prof Goldman: “American Airlines Sues Google Over Keyword Ads” (copy of complaint included):
“Well, this is interesting. It’s not unusual for a trademark owner to sue Google for keyword-triggered ads–been there, done that. However, the fact that American Airlines pulled the trigger catches my attention. Many trademark owners who have sued Google had relatively obscure brands. Rescuecom? JTH Tax? Check-n-Go? Even American Blinds is hardly a household name. In contrast, American Airlines is an extremely well-known trademark owner with a big portfolio of trademarks. Further, American Airlines apparently decided it was worth going to war over this issue–and is prepared to pay the big bucks to litigate this case accordingly. If this lawsuit runs its course, I expect this to be a hard-fought and expensive lawsuit.”

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