30
Jul/07

That Barton Fink Feeling: Authors As Brands


NY Times: “The Ludlum Conundrum: A Dead novelist Provides New Thrills
“Robert Ludlum died six years ago, but that has done nothing to slow the release of books published under the name of the actor-turned-novelist who specialized in thrillers built on a foundation of paranoia.
Since his death in 2001, 12 books with his name have been released. Twelve Ludlum books have been released since his death, with a 13th due out in September. The business is deployed now as a kind of film studio, presenting books completed by others or new ones written using his name.”

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