24
Jul/07

Re-positioning Iraq


WaPo: “The Pentagon Gets A Lesson From Madison Avenue“:
“In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq in 2003, its “show of force” brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S. military.”

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