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News.com: "Hollywood Hates Pirates, But Can It Use Them?"

This article, discussing the alleged distribution of infringing copies of a move, asks:

"whether those who downloaded the movie could have helped ticket sales by spurring word-of-mouth sales."

Is the article asking:

1. If ticket sales are spurred, is that a defense to infringement?
2. if ticket sales are spurred, should copyright holders not prosecute?
3. if ticket sales are spurred, should copyright holders re-evaluate how they distribute their content?