7
Feb/07

VIAGRA v. MIGHTY BROTHER In China


Reuters: Pfizer appeals against Viagra trademark ruling in China:
“Pfizer Inc. has filed an appeal after losing a lawsuit over the Chinese name for its impotence treatment Viagra, the U.S. drugmaker said in a statement on Wednesday.
Pfizer, the world’s largest drugmaker, sued a Chinese firm over its usage of the brand “Wei Ge” or “Mighty Brother” in November 2005, but lost the case last month, Pfizer said.”
While Pfizer markets the anti-impotence pill as Wan Ai Ke in China, it is commonly called Wei Ge by the public (via BBC).

Comments are closed.