Citi Out From Under Umbrella
Bloomberg: CitiGroup to sell umbrella logo St Paul Travelers.
The biggest U.S. bank plans to sell its red umbrella trademark to St. Paul Travelers Cos. and operate under the ``Citi'' name after failing to get most consumers to think of anything except insurance when they saw the 137-year-old symbol. The deal, announced in separate statements, reunites the Travelers name with a logo that consumers still associate with the insurer and the slogan, ``You're better off under the umbrella.''