9
Jan/07

"Keyword Ads and Metatags Don't Confuse Consumers"


Prof Goldman: “Keyword Ads and Metatags Don’t Confuse Consumers — J.G. Wentworth v. Settlement Funding” (Eastern District of Pennsylvania, finding no likelihood of confusion). From the post:
“. . . this case stands for two clear legal propositions:
* if keyword-triggered ad copy doesn’t display the plaintiff’s trademarks, plaintiff loses
* if search results don’t display the plaintiff’s trademarks even though the trademarks were included in the keyword metatags, plaintiff loses”

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