Domain Fest: Exhibition and Conference for Domainers. Registrars, re-sellers and PPC companies among sponsors and presenters.
CircleID: “Google’s Top 10 Search Terms Dominated By Trademarks“: “The moral of the story is that consumers are generally searching specifically, rather than generically. While generic search terms remain important to website owners who are concerned with search engine ranking and increasing their traffic, the vast majority of the top search terms are unquestionably trademarks.”
Manufacturing Talk: “Holographic Labels For Security“:
“An ex-fashion model, Rodrigo Otazu’s move into jewellery has been embraced by a number of celebrities, including Britney Spears, who have worn his designs. The brand’s success has not gone unnoticed by counterfeiters, and when fake Otazu jewellery began to appear in non-authorised outlets such as market stalls and eBay, the company decided to find a way of authenticating genuine products.”
China Daily: “Nation to intensify war on fake ads.”: “China will intensify its fight against advertisements for fake or scientifically unproven medical treatments, drugs, health foods, cosmetics and beauty services, says a government document.”
Further to the de-registration of a domain name by registrar, GoDaddy, the former registrant has now put up NoDaddy.com.
Levi Strauss owns registrations that cover the design of the back pockets, such as this one:
which is described as:
“a double arcuate and tab design shown on the shape of a pocket, as indicated by a solid line. The lining and shading shown in the drawing are features of the mark and not intended to indicate color.”
This NY Times article reports on Levis’ active efforts to police its pocket design. The Times, with the help of Thomson West, created this terrific graphic to illustrate some of the third party pocket designs Levis has sued:
The article quotes competitors who suggest that this litigation is some how related to Levis’ failure to take part in the emerging $200 jean market. I’m skeptical – Levis had a reputation for being litigious before there was a Seven For All Mankind.
It may be more interesting to ask: what effect has Levis’ enforcement of its ‘picket fence’ of trademarks had on competition in its segment of the jeans market?
p.s. I don’t knwo what the provenance is of the photo depicted above, but I encountered it here.
NY Lawyer: “Tom Waits Settles Advertising Lawsuit” (“Grammy Award-winning singer Tom Waits has settled a lawsuit in which he claimed an automaker and an ad agency violated his rights by imitating him in TV commercials, his lawyer said.”)
If there were an official theme song to Lanham Act Section 43(a), then Tom Waits’ Step Right Up would be it.
The New Yorker: “Google’s Moon Shot: The Quest For The Universal Library” by Jeff Toobin.