The FIFA World Cup Is The Official Soccer Championship Of The Trademark Blog
BrandRepublic: "Fifa triumphs in World Cup trademark spat with Ferrero" (Nov 2005)
DW-World.de: "Business and Events at Mercy of FIFA's Trademark Control.' (March 2006)
Prague Post: "Court Ruling in Germany eases companies' uses of FIFA World Cup in marketing campaigns.' (May 31, 2006)
Yahoo Sports: World Cup Fever hits Germany, from sex stores to department stores (June 2006)
TheLawyer.com: "Forget Argentina and Brazil" Ben Moshinsky looks at the key players in the mission to protect Fifa's World Cup IP. (May 2006)