International Herald Tribune:”Can’t tell the sponsors without a scorecard”
Continuing our in-depth coverage of ambush marketing in honor of the World Cup, we note that Lufthansa is painting soccer balls on the nose of its planes, to the annoyance of FIFA, and to Air Emirates, which paid a lot of money to FIFA for the right to tell consumers that it paid a lot of money to FIFA.
Practice pointer: If you client will engage in ambush marketing, advise that it avoid statements such as this:
“People might think we are a sponsor,” said Amelie Lorenz, a spokeswoman for Lufthansa, “but that’s good for us.”
World Cup 2006 is the official world soccer championship of The Trademark Blog.