30
Jun/06

Here, Don't Copy This


Today’s Wall Street Journal has a profile on Old Navy, page B1, entitled “Silk and Leather At Old Navy?” In noting Old Navy’s attempts to raise some of its price points, the article stated that:
“. . . Old Navy designers looked at jeans from high-end brands liken Seven for All Mankind and Citizens for Humanity, which sell for more than $100. They took the garments apart, examined the stitching and fabrics, then asked Old Navy’s factories to create something similar. The result, called ‘special edition’ denim, will sell for $36.50 to $49.50 . . .”
I ran that by Barbara Kolsun, general counsel of Seven For All Mankind, who responded: “Old Navy should hire creative designers who don’t have to copy our designs and fits.”

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