13
Mar/06

More on RED BULL and Pre-existing Trademarks


In the RED BULL story we noted that team name formulations such as RED BULL NEW YORK are unusual for U.S. sports franchises. RW, a long time reader, emails me to point out that the ANAHEIM MIGHTY DUCKS and the HOUSTON COLT-45s (what the Astros used to be called), would seem to fit the bill as names that incorporate a pre-existing trademark. I had been searching for the equivalent such as YOMIURI GIANTS or YAKULT SWALLOWS where the brand name replaces the geographical name. Excellent work RW.

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