24
Feb/06

Do Search Engine Users Click On Organic or Paid Search More?


What percentage of search engine users click on organic search results as opposed to the paid listings? This question was asked on a Search Engine Watch forum. unfortunately the most recent public statistics seems to be a 2004 iProspect report that states:
Google – 72.3% organic, 27.7% Paid ads
All engines – 60.5% organic, 39.5% paid ads
If you have a link for more recent stats, send it on.

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