14
Nov/05

Bloomberg v. PengBo


Bloomberg LP apparently uses the trademark PENGBO in China. It has sued two Chinese companies for using that mark. The article doesn’t explain why Bloomberg uses that trademark.
This may be completely missing the issue in this case, but some Western companies use neither a translation nor a transliteration (characters that produce the phonetic equivalent of the name) in China, but use a connotative equivalent. If you have insight on the Bloomberg situation, pass it along.

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