Corporate Name Dispute
Sun-Sentinel of Florida article discussing dispute over Florida state corporate name registrations involving GEICO and GEICO DIRECT. I'm quoted in the article to the extent that "Geico is not obligated to register in all 50 states." To expand: "Without speaking to state insurance regulation, Geico, as a matter of federal trademark protection, is not required to register brand names as corporate names in all 50 states."