July 2005

July 2, 2004: Stephen Goetz’s alleged date of first use of MY LIFE, MY CARD for computer software for financial credit/debit card content management.

September 1, 2004:  American Express registers mylifemycard.com as domain name.

September 8, 2004:  Goetz files use-based trademark application for MY LIFE, MY CARD.

September 15, 2004: American Express files ITU trademark

State of Montana upset about Nevada business filing trademark applications for LAST BEST PLACE, via Billings Gazette.  I’m not sure what is meant by the statement in the article that people can obtain about 150 types of trademarks.

Other slogans for Montana include Big Sky country and the Treasure State.