July 2, 2004: Stephen Goetz’s alleged date of first use of MY LIFE, MY CARD for computer software for financial credit/debit card content management.
September 1, 2004: American Express registers mylifemycard.com as domain name.
September 8, 2004: Goetz files use-based trademark application for MY LIFE, MY CARD.
September 15, 2004: American Express files ITU trademark