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Jun/05

Gillete's Razor May Not In Fact Extend Or Lengthen Hair


Energizer, maker of SCHICK brand razors, successfully enjoined Gillete from advertising that its M3POWER razors ‘change the angle of hair in relation to the skin’ and that it can ‘extend or lengthen hair,’    The judge found Gillette’s claim to be “unsubstantiated and inaccurate.” The court also ruled product demonstrations in Gillette’s advertising were “greatly exaggerated.”

Coverage here, via Washington Post.

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