Try The Veal

Wall Street Journal article today, page W1, on undisclosed endorsement deals by chefs.  One chef gets paid $10,000 a year from the Alaskan Seafood Marketing Institute, to use the word Alaskan to describe his king-crab dishes.  One chef gets free veal to make his “Bronx style filet mignon.”

Hint to trademark search firms and other trademark service vendors.  I’ll be at INTA. 

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