10
Jan/05

PARMALAT To Remain PARMALAT


Wall Street Journal (no free online version): “For Parmalat, the Name Smells Sweet” – Parmalat, the company from Parma that sells latte, was a pioneer in expanding branding for milk.  After experiencing one of the largest corporate frauds ever, the management will not re-brand, unlike other successors to scandal: TELCOVE (Adelphia), PRISMA and CROSSCOUNTRY (Enron spin-offs), and MCI (WorldCom, although to be accurate it was MCI before it was WorldCom).

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