NY Times article (reg. req.) on NYC preparation for the 2012 Olympics, including creation of a special Brand Protection Board who would oversee ‘brand enforcement agents.’ The article notes that:
. . . the mayor has authorized an Enforcement Board on Olympic Brand Protection to “recruit and train auxiliary Olympic brand enforcement agents,” run a special city hot line to field complaints about ambush marketing and counterfeiting of Olympic-related goods, and seek legislation to increase fines for violators.