27
Aug/04

Nine Lives of A Trademark


“He’s still manipulating his owner like always,” said Alan Kalter, the chairman and chief executive of Doner in Southfield, Mich., the current 9Lives agency, “but there appears to be an even deeper-bonding relationship than there was years ago, because he’s willing to do a little more” for the brand.   From “Prepare to See More of a Certain Cat and Bunny” from the NY Times (sub req), on the comeback of Morris the Cat and trademark ‘mascots’ in general.

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