May 2004

Geico sues Google and Overture over keyword sales.  Via News.com.

Google Geico here.  At the time I did this, at least one of the ads appeared to violate Google’s keyword policy (and didn’t appear to represent fair use).  The ad, for a multi-underwriter broker, ran a headline that read, in its entirety, GEICO

I began this blog May 17, 2002.  The most used search term to get here is ‘trademark.’  The second most used term is ‘jelly.’  The three most requested articles of all time involve the Miss Piggy Parody, Mecca Cola and the Jelly Kelly.  The most requested jpg files are of Miss Piggy, the fake Puma

NY Times article on upcoming animated film that will feature 80 name-brand products including Charlie the Tuna and the Brawny Paper Towel man.  The movie, ‘Foodfight,’ takes place in a supermarket after hours.  The filmmakers report that the product-based characters do not overtly promote the products they represent.