31
May/04

Lizards Allegedly Lie About Lite


Anheuser Busch is running ads targeted at MILLER indicating that Miller Lite is ‘the Queen of Carbs’ and, now this is hitting below the belt, that it is “South African owned.”  Miller sued on false advertising.  The statements were made by Frank and Louie, the Bud lizards.  The carbs allegation has not been heard yet however a judge has now ruled on the South African allegations.  The statement “owned by South African Breweries” is literally false as South African Breweries has changed its name to SABMiller plc.  There was insufficient evidence as to the ownership of SABMiller to determine the truth of the statement “South African owned.”

Coverage here.