20
May/04

Geico Sues Google and Overture


Geico sues Google and Overture over keyword sales.  Via News.com.

Google Geico here.  At the time I did this, at least one of the ads appeared to violate Google’s keyword policy (and didn’t appear to represent fair use).  The ad, for a multi-underwriter broker, ran a headline that read, in its entirety, GEICO, and the landing page was a fill-in form for quotes for numerous underwriters (mentioning Geico only in tiny print towards the bottom).  As such, the headline GEICO does not accurately describe the page’s contents.

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