13
Feb/04

Ambush Marketing, Diversion, and In-store Advertising


Think about the ‘diverted off the highway’ metaphor from the MovieBuff case, the diverted from the Calivn Klein shop in Macy’s’ metaphor from the Playboy case.

Then consider this discussion on IPKat of presumably permissible in-store diversion, based on this AdAge article on in-store advertising.

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