14
Jan/04

Ninth Circuit: Keyword Sales May Infringe or Dilute Trademarks


The Ninth Circuit has reversed and remanded the District Court decision in Playboy v. Netscape, holding that Playboy did in fact state a good cause of action in arguing that search engines may be either infringing or diluting trademarks by selling keywords. 

Will this affect Yahoo’s stock price?  Google’s IPO?

Concurring decision takes well-deserved swipe at Brookfield.

Playboy v. Netscape, 00-56648 (Jan 14 2004).

 

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