Ku Hai v.Ku Er in China

Chinese beverage company Yaqing, owner of the trademark KU HAI, has sued Coca Cola in the Shanghai No 1 Intermediate People’s Court, over Coke’s use of KU ER (also knwon as QOO), a fruit juice product.  This article in China Daily reports that KU HAI and KU ER are connotatively identical.

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