18
Dec/03

Today's Wall Street Journal


Today’s Wall Street Journal is chock full of interesting bits.  Page B1 has an article entitled “Kraft’s Stale Strategy” discussing setbacks for Kraft in relying on line- or brand- extensions for decades-old brands such as PHILIDELPHIA CREAM CHEESE, KOOL-AID and RITZ CRACKERS.  Also on Page B1 is an article entitled “Can China Sell the World on Its Own Labels?” about, uh, that.  Finally, on page B4 is an article entitled “Vanity Plates Hit Web,” discussing the sale of ‘affinity’ email addresses.  Given that someone selling unauthorized OHIO STATE BUCKEYES merchandise using a “[email protected]” address creates some trademark issues, potential licensors should contemplate commercial use prohibitions in the T and Cs.

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