4
Dec/03

Taking On A Life of Their Own


And speaking of juxta position, today’s Wall Street Journal, page B1, “Whose Ad Is This Anyway?,” discusses the practice of companies using their fictional pitchman, such as the Maytag Repairman, Taco Bell Chihauhua, and the Pillsbury Doughboy, to appear in ads for the products of others.  Does this enhance or blur brand image?  The experts disagree.

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