21
Nov/03

Trademarks in the Movies con't: SNOLI on the Rocks


The Wall Street Journal reports today on page W12 that the distributor of Stolichnaya had objected to the appearance of its STOLICHNAYA in the hands of a drunken Santa in Miramax’ upcoming move ‘Bad Santa’ (more Bad Santa backlash here).  A spokesperson for Allied Domecq indicated that the company’s marketing code prohibits ‘association with any situation involving abuse of our products.’

In response, the film depicts Santa holding a ‘look-alike’ bottle labeled SNOLICHNAYA.  The article reports that Allied Domecq ‘is not amused.’

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