13
Oct/03

Trademark Mythology


From a sidebar story to this article on Nike from Westchester’s The Journal News:

Nike got its name when its first employee, Jeff Johnson, had a dream about Nike, the Greek Goddess of victory.  The chief executive , Phil Knight, chose NIKE over the other name he was considering, DIMENSION 6.

The NIKE swoosh was designed by Carolyn Davidson, a graphic design student, for $35.

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