15
Oct/03

Lies, Damn Lies, and Puffery


If you review advertising and promotional material for your clients, and they use terms such as DOMINANT, LEADING and PREMIER in their copy to describe themselves or their products, you may want to bring this story from By No Other, to their attention.  It discusses the possible legal exposure (in a securities law context) from using puffery.

Also – always good advice – if your client doesn’t provide cable services, it shouldn’t say in its press releases that it provides cable services.

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