21
Jun/03

No Logo, Anti-Logo and Soft Sell


Via the NY Times, “The Marketing of No Marketing,” about the relative success of PABST BLUE RIBBON’s no advertising no-hype approach.  Although the article refers to the NO LOGO movement and eponymous book by Naomi Klein, the success of PABST seems to illustrate less and anti-brand movement and more what type of brand positioning resonates during a recession.  These PABST drinkers like the free t-shirts.

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