28
May/03

Settlement re: "Your Computer Is Broadcasting Your IP Address" Ads


Via BNA, a MSNBC article reporting that, Bonzi, an online advertiser, settled a lawsuit, apparently brought by a class-action law firm, regarding its advertisements which mimic a Windows dialogue box and state that your computer is broadcasting an IP address.  The advertiser agreed in an order entered in Washington state court that:    


* Future Bonzi ad banners designed to look like Windows dialogue boxes will contain the word “Advertisement” — and it will be the same size as other words in the header.
* Bonzi ads won’t contain minimize, maximize, or “x” buttons that do not actually perform their usual function.
* “OK” buttons on such dialogue boxes will be changed to read “More Info.”
* Bonzi’s ads will also no longer assert that users’ computers are “broadcasting” their IP addresses