16
May/03

Oddities and Ironies in the Paid-Search Arena


At least three companies other than Overture appear to have purchased OVERTURE as a keyword on Google.  No one other than Google  appears to have purchased the keyword GOOGLE on Google.

At least one company other than Google appears to have purchased the keyword GOOGLE on Overture.  At least twelve companies other than Overture appear to have purchased the keyword OVERTURE on Overture.

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