The Wine Known As Two Buck Chuck

An attentive reader, inspired by the Spaldeen piece below on protectable rights in a public’s nickname for a product, forwards this pertinent story from winebusiness.com.  A $1.99 wine by Bronco Wine named Charles Shaw is popularly known as TWO BUCK CHUCK.  A third-party has now come out with its own TWO BUCK CHUCK wine. Now all Blog readers will know what law governs rights created by nicknames (should it come to that),

Ironic tidbit: Speaking of nicknames adopted as trademarks, the attentive reader works at MOFO.

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